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Internet meme

Screenshots from a Harlem Milk shake video, showing the characteristic static jump cut from i dancer to a wild trip the light fantastic party after the song's drop.[1]

The Harlem Shake is an Net meme in the form of a video in which a grouping of people trip the light fantastic toe to a short excerpt from the song "Harlem Shake". As a meme, the video was replicated past many people, using the aforementioned concept, which led to it becoming viral in early on February 2013,[2] with thousands of "Harlem Shake" videos being fabricated and uploaded to YouTube every day at the peak of its popularity.[3]

Despite its proper name, the meme does not actually involve participants performing the original Harlem Shake dance, a street and hip hop trip the light fantastic toe that originated in 1980s Harlem, New York City; rather, the meme usually features participants performing flailing or convulsive movements.[4] [v] The meme form was established in a video uploaded on February ii, 2013, by YouTube personality George Miller on his DizastaMusic aqueduct. The video featured the character "Pink Guy" from The Filthy Frank Evidence entitled "Filthy Compilation #half-dozen - Smell My Fingers",[half-dozen] [7] [8] which featured a section where several costumed people danced to the vocal "Harlem Milkshake" by Baauer.[ix] The video opens with the outset use of the Harlem Milkshake meme,[3] [6] and started a viral trend of people uploading their own "Harlem Shake" videos to YouTube.[x]

Concept [edit]

The videos usually last virtually 30 seconds and feature an excerpt of the 2012 vocal "Harlem Shake" by American music producer and DJ Baauer. Baauer's song starts with a 15-second intro, a bass drop, and so 15 seconds with the bass, and a lion roar at the end of the first 30 seconds. Usually, a video begins with one person (oftentimes helmeted or masked) dancing to the song solitary for xv seconds, surrounded by other people not paying attending or seemingly unaware of the dancing individual. When the bass drops, the video cuts to the unabridged group dancing for the residual of the video. The dancing manner should not be confused with the original Harlem Shake dance.[four] [11] Additionally, in the second half of the video, people often wear either a minimum of clothes or outlandish outfits or costumes while wielding strange props.[12] [13] Typically, merely not always, the video will end past converting to boring motion on the feline growl.

Success [edit]

This success of the videos was in part attributed to the anticipation of the breakout moment and short length, making them very accessible to watch.[14] The Washington Post explained the meme'south instant virality past referring to the leap cuts, hypnotic beat out, quick setups, and half minute routines.[15]

The Harlem Shake is technically very piece of cake for fans to reproduce, equally information technology consists of a unmarried locked camera shot and one jump cut. Nonetheless, the simplicity of the concept allows fans considerable scope in creating their ain distinctive variant and making their mark, while retaining the basic elements. In its simplest form, it could be made with only one person;[16] a more sophisticated version might fifty-fifty involve a crowded stadium. Moreover, at that place is a level playing field for celebrities and fans alike, with no guarantee of success for either group. There is a potent vein of humor running through each video that is not dependent on language, further increasing its potential to spread virally.[17] [eighteen] [19] [20]

History [edit]

Creation [edit]

The "Harlem Shake" was first featured as the opening segment in a video by Japanese comedians George Miller and Sonya Fetina, under the moniker of YouTube user "DizastaMusic".[21] Five teenagers from Australia, using the name TheSunnyCoastSkate, replicated this segment in their own video, which quickly gained popularity.[3] [8] As more than people replicated the original video and uploaded their own versions to YouTube, Harlem Milk shake rapidly became an Internet meme.[three] [22]

Viral spread [edit]

Google search interest for "Harlem Shake" Feb–April 2013

Cambridge, UK; images of one of 4000 videos a mean solar day uploaded at the pinnacle of the meme'south popularity.

On Feb 10, 2013, the upload rate of Harlem Shake videos reached 4,000 per twenty-four hours, or one every 21.half dozen seconds.[23] Every bit of Feb 11, about 12,000 versions of the popular Net meme had been uploaded to YouTube, garnering over 44 million unique views. Past February xv, about 40,000 Harlem Shake spinoff videos had been uploaded, generating over 700 one thousand thousand views.[3] [24]

Harlem Milk shake hit the one billion view marker on March 24, 2013, just 40 days after its showtime upload, according to Visible Measures. From the mean solar day when the first video was uploaded until information technology hit 1 billion views, the videos were accumulating an average of more twenty million views a 24-hour interval. The time it took for Harlem Shake to hitting 1 billion views is one-half the fourth dimension "Gangnam Manner" took to striking one billion views and almost a 6th of the fourth dimension that it took "Phone call Me Maybe".[ dubious – hash out ] [ clarification needed ] On Apr 4, Harlem Milkshake had 1.21 billion views.[25]

Baauer's single reached #one on the iTunes America chart and #2 on iTunes in the UK and Australia on February 15, 2013.[26]

Its popularity has spread in many countries, including the The states, the UK, Canada, Australia, Germany, Russian federation, and much of Europe,[9] [27] Red china,[28] [29] India,[xxx] [31] Latin America,[32] the United Arab Emirates,[33] and Jamaica.[34]

The Guinness World Record for the largest crowd doing the Harlem milk shake was created in 2013 with a crowd of 3,444 people taking part. Matt and Kim organised the record, information technology was performed at the Rensselaer Polytechnic Institute's Houston Field House arena in Troy, New York on eleven February 2013.[35]

Legacy [edit]

The unexpected success of Harlem Milkshake caused Billboard to bring forward its plans, following two years of discussions, to incorporate data on YouTube views as one of three metrics used to calculate the influential Billboard Hot 100 chart. This marked an important recognition that YouTube at present plays a vital role in shaping cultural trends, defining striking songs ahead of radio programmers.[36] [37]

In consequence of this meaning alter, Baauer's "Harlem Milkshake" made its debut at No. 1 on the Billboard Hot 100 on February 21, 2013. Without the modify the song would only have debuted in the Top 15.[38] [39] In the year-end nautical chart on that same year, "Harlem Shake" became the 4th all-time song of 2013, backside "Radioactive" by Imagine Dragons. This makes it the just song to become an internet meme to hit the top 10 on the Billboard yr-end nautical chart through the 2010s.

The success of Harlem Milkshake too highlights a change of management for music rights holders. With the exception of a takedown notice issued when artist Azealia Banks tried to upload her ain version of the track,[40] Baauer and his characterization, Mad Decent records, instead made use of YouTube'south Content ID database to assert copyright over the fan-made videos and merits a proportion of ad revenue in respect of each one.[9] [twoscore]

The grassroots, bottom-up Harlem Shake has been described as a symbiotic viral meme,[xix] where open civilisation and business coexist.[xl] The brusk length of the video, 31 seconds in most cases, impacts directly on the elapsing of advertisement that can precede it, which in plow limits advertising revenue.[41] [42] [43]

In addition, the comparatively brusk life cycle of this kind of video meme means that by the time a traditional advertising agency or brand has put together its response to a current tendency, it is likely that the trend will have long since peaked.[44]

Reception [edit]

Initial response [edit]

Numerous commenters have compared the Harlem Shake to "Gangnam Style".[45] Merely the business magazine Forbes pointed out that unlike "Gangnam Way" and other notable hits from 2012, Harlem Milkshake is more of a meme, since a wide multifariousness of groups and individuals accept uploaded variants of the trip the light fantastic toe.[46]

Martin Talbot, managing managing director of The Official Charts Company in the UK, described "Harlem Milk shake" equally a "phenomenon", the start ever "crowd sourced video" to significantly drive sales of a vocal. Previously, equally happened with "Gangnam Style", there was always an initial video created by an artist which would start a dance craze that was subsequently adopted by fans.[xviii]

Harlem's reaction [edit]

At that place were reports that Harlem residents were upset because of the dance called "Harlem shake" in the meme videos not being the real Harlem shake. Many felt that people in the videos were "disrespecting" the real dance and making the whole neighborhood of Harlem "expect bad". On the other hand, some Harlem shake dancers expressed the hopes of the Harlem milkshake dance making a improvement, becoming popular all over over again as a result of the sudden exposure it got.[47] [48] [49]

Projected lifespan [edit]

The Atlantic mag declared the "meme murder[ed]" when the mainstream Today telly program circulate their version of the Harlem Shake on Feb 13.[13]

The Los Angeles Times cited a number of reasons why it felt the meme was nearing its peak, including what information technology described as an "extravagant" departure from the meme's humble origins, adoption by a very wide demographic including the elderly, choreographed corporate versions by ad agencies and marketing departments, credible boredom of video participants, and pregnant departures from the original formula, such as the employ of multiple camera angles and visual effects.[one]

After numerous companies and startups began uploading their own Harlem Shake videos for what appeared to exist promotional purposes, the business magazine Forbes advised them to produce their own original content instead of variants of the same video. It stated that there were as well many versions already on YouTube, and that such publicity efforts could get "lost amongst all the dissonance."[46]

Similarly, Advertising Historic period begged advertisement agencies not to "attempt to surf on the now-crashed viral wave."[50] Advertisement Age afterward identified 60 advertisement agencies exploiting the meme, calling it "played-out" afterward Pepsico released a Harlem Shake video featuring dancing soft drinks. Gabrielle Levy of UPI called the Pepsi ad "a bridge besides far," noting that low production values had been "office of the amuse" of the meme. Time asked, "practice y'all really want to open a can of soda later information technology's done the Harlem Shake?"[44] [51] [52]

A KQED blog declared on February 19 that the phenomenon had "jumped the shark" after heavy exposure in the mass media and a plethora of "forced and forgettable" efforts.[53]

On March 4, YTD YouTube Downloader created a postal service mortem infographic looking back on the craze. The infographic highlights several shocking data points, such every bit the fact that the world spent roughly 2,782 years watching Harlem Shake videos in one calendar month.[54]

Notable performances [edit]

Various groups that shot videos of themselves doing the Harlem Shake included the staff of Late Night with Jimmy Fallon,[55] a squadron of the Norwegian Regular army;[56] basketball players from the Dallas Mavericks,[i] and the Miami Estrus[57] [58] whose version was called perhaps "the best ... [o]r at least the most irreverent" by Matt Eppers of USA Today;[59] IMG Academy American football players,[60] the Nebraska Cornhuskers football[61] team and LSU Tigers football team,[62] the Canterbury Crusaders[63] and Auckland Blues rugby marriage sides,[64] [65] football game clubs from Manchester Metropolis,[66] [67] Swansea City,[68] Fulham,[69] Juventus,[lxx] Crystal Palace,[71] and SC Cambuur,[72] the colleagues of CNN newsanchor Anderson Cooper, the last of whom received a Twitter shout-out from Baauer himself.[13] Cooper showed video of his staff performing the trip the light fantastic toe, while declaring himself "horrified" and "uncomfortable" about it.[73] Other participants in the craze included the University of Georgia swim squad, whose video received at least 38 meg views,[74] [26] music producer and international DJ Markus Schulz,[75] "a senior community,"[76] NASCAR drivers Jeff Gordon[77] and Jimmie Johnson,[78] musicians Matt & Kim,[56] musician Azealia Banks,[79] [80] [81] [82] the staff of The Daily Show,[83] Ryan Seacrest, Stephen Colbert,[xv] [84] [85] Rhett & Link,[86] members of the WWE,[87] EastEnders actors Himesh Patel and Ricky Norwood[88] and Playboy Playmates.[89]

A video titled Harlem Shake (Grandma Edition), in which a homo and his 2 octogenarian grandmothers dance, received over a meg views online within 3 days. It was broadcast on the Today show and CNN.[90] [91]

On Feb 20, 2013, the cast of American reality television serial Splash including Kareem Abdul-Jabbar, Katherine Webb, Ndamukong Suh and Louie Anderson also uploaded a video of them dancing on the clip.[92] The same twenty-four hour period, Australian singer Cody Simpson uploaded a video of his crew and him doing the Harlem Shake in his tour bus.[93]

On Valentine's Day (February 14), developers at Moovweb released an open source bookmarklet that replicated the Harlem Shake online past making the items on any spider web page move.[94] [95] [96] Soon after YouTube made its own version of the Harlem Milkshake by making the interface of the folio shake when the user searches for "do the Harlem Milk shake".[97] [98]

On February 22 in Tel Aviv, lxx,000 people danced during a "pre-Purim street party."[99] [100]

On March 1, 2013, Fob uploaded the "Homer Milkshake" on YouTube, an blithe video where members of the Simpson family danced to the eponymous song.[101] Information technology was the couch gag for the "Gorgeous Grampa" episode.[ commendation needed ]

On March 3, 2013, Sony Pictures Animation uploaded "The Cloudy two Shuffle" on YouTube, an animated video where characters from Cloudy with a Chance of Meatballs two danced to the eponymous song.[102]

The March 9, 2013, episode of Saturday Night Live substituted "con los terroristas" with "tofu burritos" and "do the Harlem milk shake" with "drink a vegan milkshake." Justin Timberlake appeared as his street performer character, dressed as a block of tofu.[103] [104]

On March 18, 2013, the cast of the Armenian TV serial Kargin Serial uploaded their Harlem Shake on YouTube.[105]

On March 23, 2013, Nickelodeon did their ain version of the Harlem Shake at the Kids' Choice Awards, which was called the Kids' Choice Shake.

At the Hong Kong Sevens rugby tournament in March 2013, an unabridged stand up of spectators took part in a Harlem Milk shake.[106]

The TV series Supernatural, starring Jared Padalecki and Jensen Ackles, did its own Harlem Shake version. It began with a normal shot of Jensen, dancing randomly, with Jared on his phone behind him, seemingly unaware.[107]

The Harlem Shake was also performed in "Sweet Dreams," the nineteenth episode of the fourth season of the Fox TV series Glee. The dance was performed by fictional students at the University of Lima, while Finn (Cory Monteith) monologues nearly life at higher. "Harlem Milk shake" is listed as a featured song in the episode, as information technology was not covered by the bandage or released on a single or soundtrack album.

Performances with unforeseen consequences [edit]

In February 2013, a New York boys' ice hockey team was forced to forfeit a first-round playoff game as a consequence of a Harlem Shake video uploaded to YouTube. The team's video, shot in a locker room, depicts scantily clad team members, notably, i player wearing nothing but a sock.[108] [109] [110]

2 Israeli soldiers received prison sentences, and ane was also relieved of his control, after they posted a video of soldiers performing the Harlem Shake around a cannon, even though they were reported to have notified their commanders of the project, taken care to ensure that no sensitive armed forces equipment was shown, and sought approval for the finished video. The video was reported to have received a generally positive reaction from mainstream Israeli media and online.[111] [112]

In Russia, police arrested five people subsequently they uploaded a video of themselves doing the Harlem Shake on a war memorial, an ground forces tank from World War Ii.[113] [114] [115]

A group of up to fifteen miners in Australia were fired for breaching safety rules after uploading a video where they performed the Harlem Shake hugger-mugger.[116] [117]

A Harlem Milkshake video was filmed by a grouping of Colorado Higher students and team players of the college's athletic team on a Frontier Airlines flight leap for San Diego from Colorado. The students and team players were flying for a tournament in San Diego. After the video was uploaded on February fifteen, 2013, it gained media attention, causing the U.S. Federal Aviation Administration to launch an investigation. Iii of the college students, who organized the event, said in an interview that the flying attendants and the purser approved their permission before the performance began, saying it was a great idea and the participating passengers also found information technology fun. The example was finally solved when a spokesperson for the airline said that "all safety measures were strictly enforced and followed and that the seat belt sign was turned off during the course of filming".[118] [119]

In a controversial move, a educatee at St Hilda's College, Oxford in the Uk lost her temporary job every bit a role-time library invigilator and student organisers were fined after a Harlem Shake video was filmed in the college library.[120] By way of contrast, Professor Roger Ainsworth, Primary of St Catherine's College, Oxford, praised his students for their version of the meme, which he described as "the all-time instance of the genre, at least in the UK".[121] [122]

A religious didactics instructor at Caldicot Comprehensive School in the United Kingdom was suspended after a Harlem Shake video was posted online which allegedly showed him dancing with a lifesize paper-thin figure of Pope Bridegroom Xvi. According to Monmouthshire quango the teacher may take behaved in an "unacceptable way".[123] [124] [125]

The Washington Mail service reported that according to the National Coalition against Censorship, about 100 students across the U.s.a. have been suspended for participating in various versions of the Harlem Shake Meme. NCAC Director Joan Bertin referred to the suspensions equally "a rather asymmetric response by educators" to what she described as "teenage hijinks".[126] [127]

Equally a political argument [edit]

At the end of February 2013, hundreds of protesters chanted "Leave! Exit!" as they performed the Harlem Shake outside the headquarters of Egypt's President Mohamed Morsi. In a split incident, people were filmed doing the Harlem Shake in front of the pyramids. Iv pharmaceutical students had been arrested the previous calendar week for breaching decency laws by performing the trip the light fantastic toe in their underwear.[128] [129]

In Tunisia, after students in a wealthy suburb of Tunis filmed a Harlem Shake video in which they parodied Salafists and Gulf Emirs, the school director was suspended past the Ministry of Instruction. The resulting backfire saw the Ministry's website hacked by activists, and according to some reports there were scuffles between Salafists and students wishing to perform the dance elsewhere in the country.[128] [129] [130] [131]

In the United States, then-Senate Minority Leader Mitch McConnell's re-election team uploaded their ain Harlem Milkshake video as role of his entrada to win a sixth term in the sleeping accommodation in the 2014 midterm elections.[132] [133]

In the aforementioned country on December 14, 2017, conservative site The Daily Caller uploaded a video titled 'PSA from Chairman of the FCC Ajit Pai' in the wake of the FCC's decision to repeal the net neutrality policy, which received severe backlash upon upload.[134] The video features Pai condescendingly interim out diverse things that can all the same 'exist washed on the Internet', incorporating the Harlem Shake into a segment at the end of it. However, for the first time in the history of the usage of the meme, Baauer and eventually the record label he is signed to, Mad Decent, took legal action against Pai for unauthorized use of his music.[135]

Come across also [edit]

  • List of Internet phenomena

References [edit]

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External links [edit]

  • The Harlem Shake v1 (TSCS original) – video past The Sunny Declension Skate from Feb 2, 2013, that created the fine art form of the meme
  • Filthy Compilation #6 – Aroma my Fingers – video by Filthy Frank from January 30, 2013, featuring a "Harlem Shake" segment
  • Tiptop Harlem Shakes playlist by YouTube Trends
  • YouTube does the Harlem Milkshake

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Source: https://en.wikipedia.org/wiki/Harlem_Shake_(meme)

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